WE are now stocked in Selfridges!


We are very excited to announce that iSea Surfwear is now being stocked in Selfridges.
A specially-designed collection of hand printed, organic cotton hoodies and sweatshirts is exclusively
available in Selfridges Oxford Street, London and Birmingham stores and also online at selfridges.com

The collection, featuring designs inspired by LA surf culture, is made from organic cotton which is better for our planet, and the print is hand screen printed using eco water-based inks. Each piece is cut and stitched in our little studio by the sea in Pembrokeshire, Wales. No big factories, no shipping across the world, no slave labour.

iSea founder, Anna Strzelecki, says:

“I’m still a little overwhelmed that one of the biggest and best department stores in the world approached me and asked to have our products in its stores. Many years ago when I was studying for my MA at The Royal College of Art in London, I would often walk past the amazing window displays of the Selfridges store on Oxford Street, but I never dared to dream that one day my work would be sold there, alongside so many top designers.”

This is a massive personal achievement for Anna, as she designed and manufactured the entire collection by herself.

“I locked myself away in my tiny rural studio for the best part of three months, often wondering why I took on such a challenge; but with real focus and a deadline looming I had no choice other than to get on with it! The decision to say yes to my first wholesale order ever, was a big risk but what drew me to Selfridges is its focus on sustainability and vision to reinvent retail and the way we shop.”

iSea Surfwear has built up a very loyal customer base via face-to-face sales at festivals, events, pop-up shops and online. We now have a small shop in Pembroke and will continue to attend some events and sell online.

Selfridges says:

“iSea Surfwear is an independent Welsh label that’s putting Pembrokeshire on the map. If you want to know why, one look at this hoody should tell you. Whipped up in organic cotton, it’s cut to a relaxed fit equipped with a cosy hood and a kangaroo pocket – but the best part? It’s the hand-printed graphic on the back – it depicts a sun setting on the horizon and a whale meandering through the ocean beneath curling waves, all encased within a beach-inspired frame.”

Organic cotton fitted hoody

Find out more about iSea Surfwear at www.iseasurfwear.co.uk